Instagram Marketing for Beginners

Why use Instagram for marketing?

Instagram is a staple of for many small businesses. And for good reason. It has a large and diverse audience that is happy to engage with brands, resulting in high engagement overall.

Research and case studies have demonstrated these benefits clearly, finding that they can translate directly into sales and leads.

Consider that:

  • 80% of users follow at least one brand on Instagram, with 60% of these users saying they’ve discovered new products or services through the platform.

  • At least 30% of Instagram users have purchased products they discovered on Instagram.

  • 65% of top-performing Instagram posts clearly feature products.

People are happy to follow brands on Instagram, and they’re actively discovering and purchasing products on the platform.

Instagram is useful for promotional posts, motivational quotes, product photos, DIY or tutorial content, and images shared from other users (i.e. user-generated content).


Hashtags started on Twitter, and while they never took off on Facebook, they’re a staple of Instagram marketing. Just by adding text after the # symbol, you can turn any word or phrase into a clickable topic.

When users click, they’ll be taken to all the public posts tagged with that hashtag. Perhaps even more significant, users can now also follow hashtags that interest them. This provides them with a stream of content using the hashtags even if they don’t follow the poster. It’s a great way for users to find content they’re interested in, and—for merchants to expand the reach of their content.

Instagram Stories

Stories are also a great place to cover and promote events, whether they’re several weeks away, happening right now, or from the past. It’s a great place to showcase your fun side. Use images and videos to tell your brand’s story, throwing in some behind-the-scenes content when possible.

Erica Wolfeinstagram