Do You Sell At Craft Shows?
The #1 Question I get is: How do I know if a show is worth my time?
Here is a quick and dirty general formula to help you start figuring out if a show is worth your time:
Booth Fee x 3 = the MINIMUM amount to sell at the show to make it even remotely worthwhile.
For example: If you paid $20 for a booth, then according to the formula, you should pull in a minimum of $60 in sales to make it worth your time. Or, if you paid $300 for a booth, then according to the general formula, you should pull in a minimum of $900 to make it worth your time, etc.
How can you figure out if this seems feasible?
Make sure the amount you pay for the booth fee is on-par with the quantity (and quality) of customers who will shop the show.
> In other words, if you pay a lot for your booth space, you should expect a proportionate amount of traffic to come through the show and that your product is a good fit for those customers.
Keep in mind, cheap booth fees generally mean fewer customers. Why? As I'm sure you can guess, it costs a LOT of time and money to produce and properly advertise a craft show. If the show producers are not allowing for a healthy advertising budget when calculating their booth fees then it is unlikely that there will be a lot of buyers attending the show. No advertising = no customers. That's just how it works.
Want to know the shortest short-cut on improving sales at a show?
Make it a priority to learn how to sell your work effectively and watch your sales improve at every show you do!
Figure out how much you plan to make in sales at the show and bring about 3-4 times that amount in merchandise.
Example: Planning on selling $500 at the show? Bring at least $1500 - $2000 worth of merchandise. (Keep in mind this is a very, very general guideline)
The idea here is you have to have stuff to sell stuff. Use the back-stock inventory to add on to sales (suggestive selling) or replace items that have sold throughout the day to ensure your booth never looks picked-over.
And remember, bring positive energy, customers sense when you’re happy to be there and excited to discuss your craft.